What goes on your home

Paint systems built for Florida

Premium painting starts with premium products. We don't use builder-grade contractor paint. Every Launch Painting Co. project uses professional-tier systems from Sherwin-Williams and Benjamin Moore — specified for the substrate, the exposure, and the Florida climate.

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Exterior — Stucco & Masonry

Sherwin-Williams Duration / SuperPaint · Benjamin Moore Aura Exterior

Florida sun, salt air, and humidity destroy cheap exterior paint within 2–3 years. We use 100% acrylic flexible coatings with elastomeric capability for hairline cracks, plus mildew-resistant additives. Most exterior systems carry a 10–15 year manufacturer rating in Florida conditions.

Pressure wash + mildew kill
Caulk all dynamic joints with siliconized acrylic
Spot prime patches and bare stucco with masonry primer
Two full coats of 100% acrylic finish in satin or low-sheen

Exterior — Wood Trim, Fascia & Soffits

Sherwin-Williams Emerald Exterior · BM Aura Exterior Satin

Florida wood swells and contracts with humidity and rain. Acrylic alkyd hybrid coatings give you the smooth flow of oil with the flex and color retention of acrylic — no yellowing, no cracking at the joints.

Scrape, sand, and de-gloss all failing paint
Spot prime bare wood with stain-blocking primer
Caulk all gaps with paintable polyurethane sealant
Two coats of acrylic-alkyd hybrid in satin

Interior — Walls & Ceilings

Sherwin-Williams Emerald Interior · Benjamin Moore Regal Select / Aura

Premium interior products clean better, hide better, and resist Florida humidity. The difference between a builder-grade flat and a quality eggshell is the difference between repainting in 3 years vs. 10.

Patch holes, sand smooth, spot prime
Cut in by hand at trim, ceiling, and outlets
Two true coats in eggshell, satin, or matte washable finish
Low-VOC and zero-VOC options on request

Interior — Trim, Doors & Cabinets

Sherwin-Williams Emerald Urethane Trim Enamel · BM Advance

Waterborne urethane and waterborne alkyd enamels give a factory-smooth, hard finish that doesn't yellow, doesn't trap dust while curing, and cleans up with water. The right product for kitchens, baths, and high-touch trim.

Sand, de-gloss, and clean with degreaser
Bond primer if existing finish is oil or laminate
Two coats of waterborne urethane sprayed or brushed
24–72 hour cure before reinstall (cabinets)

Specialty — Pool Decks, Concrete & Floors

Sherwin-Williams ArmorSeal / H&C Concrete Stain

Concrete in Florida needs UV-stable, breathable coatings that handle pool chemicals, sun, and foot traffic. We use either acrylic concrete stains for natural looks or epoxy/urethane systems for hard-wearing finishes.

Pressure clean + acid etch or grind for adhesion
Repair cracks with polyurethane patching compound
Apply concrete stain or epoxy/urethane top system
Optional non-slip additive for pool decks

Want to know exactly what's going on your home?

Every Launch estimate spells out the exact products by name and gallon. No mystery, no substitutions on the truck.

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